Mario discusses his comprehensive podcast launch strategies for success. If you treat your podcast like a hobby people won’t take you seriously. Treat your podcast like part of your business. To start, there are 10 strategies that Mario is using to accomplish the task of dominating new and noteworthy on iTunes. Start with your friends and family, they want you to succeed so they will share your contests and tweet about your podcast. Then move on to people who share your interests and be a guest on their podcast or blog.
Key Takeaways:
[2:17] Creating an event on your personal Facebook profile
[3:37] A cool contest
[6:41] Facebook advertising
[7:25] ReTargeting
[8:26] Create teasers
[8:54] Be a guest on someone else’s podcast
[11:21] Guest Blogging
[11:57] Press Releases - Syndication
[13:20] Leverage your existing audience
[14:53] 80-20 Rule
[15:30] Old School Marketing
Mentions:
Contest Burner
Contest Domination
MissionPreneur Retargeting Podcast
$100 MBA
You must provide value to you clients to build trust and you must deliver on your promises. Beating your product into your customers head will lead to a short lived sale. Back-end sales will improve with your goodwill when you take Massive Imperfect Action.
Key Takeaways:
[1:26] Creating goodwill in the marketplace
[1:45] What is an internet marketer?
[3:45] Deliver massive goodwill
[4:04] Two steps to manufacture trust
[4:54] Results in advance
[6:04] Frank’s Philosophy
[7:24] After the sale
[8:15] Deliver on your promises
[9:23] It might not be the right “buy” time
[11:39] Webinar goodwill
[12:06] Bank of goodwill
[13:54] The soft sell - video with content and pitch at the end
[14:08] Survey siphon
[15:21] Massive Imperfect Action
[16:55] What is this doesn’t work?
[18:12] Being overwhelmed
[18:41] Pick a path
[18:54] Cast a wide net
[19:40] It’s not going to work
[21:12] It’s about know how
[23:41] It’s easier than you think - book
Mentions:
Google Hangouts
Dan Kennedy
Sylvia Boorstein
Question: “What did you do when you were starting out to create a strong mindset to keep you going until you reached success online and what do you do different now if anything to keep on the success path?”
Mario responds: Small successes can motivate you and give you confidence. You need to put something inspirational in your mind everyday and total immersion by way of Life Events is important.
Key Takeaways:
[:58] Brian’s question
[1:28] The concept of self development
[2:00] Immersion through Life Events
[2:21] Mario’s first Youtube videos
[2:44] Everyday consistent inspiration
[3:44] Small successes give you momentum
[4:38] Outside of the box for confidence
Mentions:
MissionPreneur.net
Audible.com
Changing your story and focusing on the positives in your life is invaluable. Don’t protect stories that are hurting you, it’s dangerous. Lift thousands of pounds off of your shoulders and share your story with others. Now is the time to change your story.
Key Takeaways:
[1:19] Mario’s story
[4:08] Immersion in self development
[4:44] Changing the story
[6:47] Focusing on the positives
[7:35] Sharing the story
[9:01] What story can you change?
[10:10] Things to help you grow
[11:36] Protecting your story
Mentions:
Unleash the Power Within
Mario shares his secret weapon of inexpensive retargeting ads via Facebook, Youtube and others. He discusses the real world examples of Amazon and Target to demonstrate how you can look like a rock star brand and get a return on your advertising investment. He created a video crash course on MissionPreneur,net and shares his own best practices and tips to help you win business.
Key Takeaways:
[1:15] How does retargeting work?
[3:28] Examples of retargeting that works
[4:30] Setting up retargeting for your business
[5:21] A video crash course for retargeting
[5:50] Return on your investment
[7:34] Places to retarget
[7:58] Borrow others authority
[9:07] Youtube video remarketing
[10:31] Best practices
[11:03] Banner blindness or ad fatigue
[11:38] Limit your ad time
[12:27] Effective for new product launches too
[13:13] Getting started on Facebook for $5
Mentions:
MissionPreneur.net
Picmonkey
Fiverr.com
MarioBrown.net
Ad Roll
Perfect Audience
Mario and John discuss how a welcome gate on a website can double the amount of e-mail subscriptions sign ups. And how those sign ups can be used to increase webinar attendance. Working hard once and proper follow up techniques can gain long term client loyalty. Then, sleep and diet are important factors in starting John’s day.
Key Takeaways:
[2:08] Amazing contest on MissionPreneur.net
[3:15] Burn this place to the ground
[3:56] How does John embrace fear?
[5:03] The Imposter Syndrome
[7:00] Webinars - important online marketing
[9:13] E-mail/Welcome gate
[12:14] Drive traffic to webinars with e-mail lists
[14:20] The follow up game
[19:16] Only work hard once
[21:27] What health changes create the most energy?
[24:43] Delete the word trying from your vocabulary
[25:36] One year progression would be automating the funnel
[27:16] EOFire.com
Mentions:
Podcasters Paradise
Mario answers your direct questions. This week Shane Johnston asks “What’s the best and quickest way to build a team? “What are the first two positions you would fill first on the team to grow a business in an automated, evergreen model.
Key Takeaways:
[1:00] Shane’s question
[1:28] Hire from the outside in?
[2:31] No, hire from the inside out
[2:54] A Project Manager
[3:43] Working for Mario
[4:08] What task gives you the most headache?
[5:08] Share and Review MissionPreneur
Mentions:
@askmariobrown on Twitter
Mario describes Massive Imperfect Action and how it propels you towards your mission and your dreams. If you are telling a story about not getting results then you are making excuses. Your product may not be perfect but if you practice massive imperfect action and launch it, you will get productive feedback and people will resonate with you.
Key Takeaways:
[1:03] Massive Imperfect Action
[3:01] Article Marketing
[3:45] Be honest with others and they will resonate with you
[4:25] Creating positive momentum
[6:58] Imperfect Action through webinars
[8:22] Don’t try to be absolutely perfect
[9:20] Mario’s Massive Imperfect Action
[10:48] Who are you letting down by not taking imperfect action?
[11:10] Launching and letting it out
Mentions:
How would your business look like? Mario asked this question of himself and his wife, Maria and now he is asking it of you. His vision is to have a fun, high impact and highly lucrative lifestyle business. How about you? What would your amazing and fulfilling business look like?
Key Takeaways:
[1:37] The last 2-3 years didn’t fit my needs
[3:05] Clarity helps to create your lifestyle business
[4:46] 15-20 questions to help you find your purpose
[6:25] What would an amazing and fulfilling business look like?
[7:11] What can we do to match that vision?
[7:51] The vision - Fun, high impact and highly lucrative
[9:00] The podcast = the vision
[12:07] High end Masterminds
[12:30] Life events
[13:26] Fee based speaking
[14:20] Taking the game to the next level
[15:39] Summary
Mentions:
MissionPrenuer.net
@askmariobrown on Twitter
Mario introduces us to his weekly podcast series. He draws from his 8+ years in online marketing experience for Marketing Monday. Winning Wednesday is a mindset show in which he shares strategies for goal setting, gaining clarity and accountability. Then on Thursday’s Q&A, Mario answers your questions directly. Fearless Friday’s show includes inspirational interviews from guests that have made the most out of their lives. They share their strategies and what works for them.
Key Takeaways:
[1:12] Finding your purpose in life in 3 questions
[2:30] What is the MissionPreneur show
[6:59] A podcast as a delivery method
[8:53] Becoming a master of marketing and mindset strategy
[10:00] Who is Mario Brown?
[13:29] The turning point
[14:25] The purpose of Mario’s life right now
[15:12] Against All Odds
[15:51] How to take action
Mentions: